Home > Optimizing Resale Selections: A/B Testing Methodology Using Mulebuy Spreadsheets for Nike Products

Optimizing Resale Selections: A/B Testing Methodology Using Mulebuy Spreadsheets for Nike Products

2025-05-17

In the dynamic world of cross-border online resale services, data-driven decision making is crucial for product selection success. Mulebuy

The Foundation: Creating a Product Testing Matrix

Mulebuy product testing spreadsheet

Our methodology begins with constructing a comprehensive product testing matrix within spreadsheets to compare core Nike products versus limited edition collaborations. Categories are organized by:

  • Product type (sneakers, apparel, accessories)
  • Design style (classic, limited, exclusive)
  • Price tier (basic, premium, luxury)
  • Market segment (casual wearers, collectors, fashion enthusiasts)

Coupon Strategy Testing

The second phase incorporates testing various discount strategies through Mulebuy coupons to identify optimal conversion drivers:

Coupon Type Core Product CTR Limited Edition CTR
5% category-wide discount 12.7% 8.3%
10% urgency discount 15.2% 22.1%
Free shipping threshold 18.4% 14.9%

Air Jordan Colorway Success Story

When testing AJ new color releases, we discovered that midnight navy shades outperformed fluorescent options by 41% in warm climate markets through geography-specific spreadsheet analysis. Implementing targeted promotions prevented $42,000 in potential deadstock.

"Systematic testing iteration reduced Colorway surplus inventory projections by 30 percent within first month of new AJ launch, while maintaining 28bps margin improvement."

Implementing Galleries for Variant Comparison